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Hatchy Morein
Brand Builder  ·  Culture & Creative  ·  Montréal Scroll
Work 33 Projects
Schwartz's × WeCook
Creative Direction2025
 PK Subban × WeCook
Creative Direction2025
 Samuelsohn Fall 2024
Creative Direction2024
 Samuelsohn Spring 2024
Creative Direction2024
 Raised by Wolves
Creative Direction2023
 Psycho Bunny DADUP
Creative Direction2023
 PB Japan Golf Drop
Creative Direction2023
 Psycho Bunny Winter 2020
Creative Direction2020
 Psycho Bunny Fall 2020
Creative Direction2020
 Psycho Bunny Summer 2020
Creative Direction2020
 Psycho Bunny Spring 2020
Creative Direction2020
 Psycho Bunny 2019
Creative Direction2019
 Psycho Bunny 2018–2019
Creative Direction2018
 Psycho Bunny Aventura Mall
Retail Design2018
 Le Château
Creative Direction2017
 DTK Men
Fashion Editor2016–17
 La Montréalaise Atelier
Brand Development2013–16
 Dex-Level Ladies
Direction · Web2014
 Hatchmatik
Music · Touring2006–14
About
Meet
Hatchy

My name is Matt but everyone calls me Hatchy. I'm a brand builder whose work spans fashion, music, and culture — from DJ sets to global campaigns.

Worked with C2 Montréal, Aldo Groupe, Red Bull, Vice, Frank & Oak and more.

Former VP, Brand & Marketing at Psycho Bunny (2018–2023). Currently Director, Brand & Content at WeCook (2024–).

This is fifteen years of work. This is my moodboard.

Email 514.983.8826 Instagram → Soundcloud →
Listen All Episodes →

Podcasts I've been a guest on.

Tattoos Not Brands — Psycho Bunny & Expressive Individuality Dec 2023 The Retail Experience Show — Building the Psycho Bunny Brand Jun 2023
Hatchy Morein
Montreal, QC