Agency: Sid Lee
The "Dad Up" campaign is an ode to modern dadhood— celebrating those who raise the bar of fatherhood. Going above and beyond, is how you Dad Up
Created with Sid Lee
Chief Creative Officer:
Kristian Manchester
Creative Director:
Edmund Lam
Creative Team:
Jason Getty, Shane Patrick, Audrey-Claude Roy, David Allard, Jonathan Lavoie, Isabelle Vouligny
Chief Creative Officer:
Kristian Manchester
Creative Director:
Edmund Lam
Creative Team:
Jason Getty, Shane Patrick, Audrey-Claude Roy, David Allard, Jonathan Lavoie, Isabelle Vouligny
Photography:
Jon Paul Douglas
Photography Team:
Magic Creative Works
Group Account Director:
Claire Bouly
Account Services Team:
Felix-Antoine Grenier, Benjamin Bittaudeau
Jon Paul Douglas
Photography Team:
Magic Creative Works
Group Account Director:
Claire Bouly
Account Services Team:
Felix-Antoine Grenier, Benjamin Bittaudeau
Executive Producer:
Vanessa Gervais
Production Team:
Camille Thibault Giguere, Eloi Arsenault
Post-Production:
Outpost, Cult Nation, M&H
Vanessa Gervais
Production Team:
Camille Thibault Giguere, Eloi Arsenault
Post-Production:
Outpost, Cult Nation, M&H
The campaign drove considerable results for the PB brand through a meaningful digital and OOH campaign that delivered over 288 million impressions and saw brand awareness surge to new heights never before seen in the brand’s 18 year history.
