Client side - 360 Brand Campaign
Agency: Sid Lee

The "Dad Up" campaign is an ode to modern dadhood— celebrating those who raise the bar of fatherhood. Going above and beyond, is how you Dad Up


Created with Sid Lee

Chief Creative Officer:
Kristian Manchester

Creative Director:
Edmund Lam

Creative Team:
Jason Getty, Shane Patrick, Audrey-Claude Roy, David Allard, Jonathan Lavoie, Isabelle Vouligny
Jon Paul Douglas

Photography Team:
Magic Creative Works

Group Account Director:
Claire Bouly

Account Services Team:
Felix-Antoine Grenier, Benjamin Bittaudeau

Executive Producer:
Vanessa Gervais

Production Team:
Camille Thibault Giguere, Eloi Arsenault

Outpost, Cult Nation, M&H

The campaign drove considerable results for the PB brand through a meaningful digital and OOH campaign that delivered over 288 million impressions and saw brand awareness surge to new heights never before seen in the brand’s 18 year history.

Hatchy Morein
Montreal, QC