The Retail Experience Show - June 2023
On today’s episode of The Retail Experience Show, Bobby speaks with Matthew Morein, VP Brand & Marketing at Psycho Bunny, a men's clothing company that "redefines the classics." They discuss the ways in which Psycho Bunny builds its brand on three things — quality, color and vibrancy, and "the double take" — and how every effort to create a consistent brand experience both online and in-store gets filtered through those three pillars. They also talk about how to elevate brand perception, the experiences Psycho Bunny offers in-store to delight customers, and why the future of retail commerce will focus on in-store experiences.
