La Montréalaise Atelier (2013-2016)

Creative Direction, Product Development, Brand Development

In mid 2013, Sabrina Barila asked me to join her as co-creative director of her burgeoning lifestyle brand La Montréalaise Atelier. For over three years I worked with her on developing the brand identity, art directing logotype designs, curating the brand's offerings, developing apparel, accessory, and lifestyle products including collaborations with local artisans, as well as directing the creative for marketing and e-commerce initiatives. We also made a pretty cool fashion truck and handsome retail space.

Hatchy Morein
Montreal, QC