Brand Strategy
As Director of Brand at WeCook, I led the strategy and creative behind our partnership with P.K. Subban—our first brand ambassador. From concept to launch, I oversaw the co-creation of P.K.’s Power Bowl and a high-impact campaign that brought his energy and values to life across digital and social channels, driving brand awareness in key markets.
The cornerstone of the partnership was a high-impact brand campaign that ran across broadcast and connected TV in Ontario and Quebec, showcasing WeCook’s commitment to real food, local flavour, and accessible healthy eating—powered by one of Canada’s most dynamic personalities.