LMA x C2 Montréal (2015)
Creative Direction
Product Design
Copy Writing
Founded and Imagined by the Sid Lee creative agency in collaboration with Founding Partner Cirque du Soleil, C2 Montréal is an immersive three-day event that appeals as much to the left half of your brain as it does to the right through a vast array of non-traditional experiences. World-renowned speakers, interactive exhibits, collaborative workshops and a collective experience all take place within a custom-designed Innovation Village built exclusively for the event by C2 Montréal.
Develloped in collaboration with Albert Nguyen and the team at La Montréalaise Atelier, we created the staff uniforms for the event, as well as a group of products under the LMA banner, to be sold on site during the conferences.
