https://hatchymorein.com Hatchy Morein Fri, 12 Sep 2025 13:44:11 +0000 https://hatchymorein.com en https://hatchymorein.com/Homepage Fri, 23 Oct 2020 17:47:18 +0000 Hatchy Morein https://hatchymorein.com/Homepage <img id="himg" src="" alt=""> Hatchy Morein Work About Listen Contact Montréal, QC <img class="si" style="--r:-8deg" data-w="480" data-ar="2/3" src="https://freight.cargo.site/w/2000/q/75/i/61593345f7cf3be8b42bb3ada4c7cf4ce3a2973e1d2df267fc3ae4c17366540e/WECOOK_SCHWARTZ_POPUP_2_0653.jpg" alt=""> <img class="si" style="--r: 7deg" data-w="600" data-ar="2/3" src="https://freight.cargo.site/w/1500/q/75/i/a4fa1d1eb81ab391c4c49437d3dd198815d464cd039306e07ec3216cd1d755c5/WECOOK_PK_FEB25_0165.jpg" alt=""> <img class="si" style="--r:-12deg" data-w="640" data-ar="3/2" src="https://freight.cargo.site/w/1500/q/75/i/f32b1d8e6fa590291b06f08945e1ed8eda3cfc0149d13e2923f6e4d280588c9e/J_8T214G-8T311F_23717.jpg" alt=""> <img class="si" style="--r: 10deg" data-w="520" data-ar="3/2" src="https://freight.cargo.site/w/1366/q/94/i/832658b065ac305d1476bd95b5730c1a8d89f12fcf99f11060185a94b01ab8fb/CP_6T220N_J_8T225K.01582_FINAL.jpg" alt=""> <img class="si" style="--r:-5deg" data-w="440" data-ar="2/3" src="https://freight.cargo.site/w/1500/q/75/i/ec3e3f953daeccfdd1994023278d2dc42a48a7e8335132d52fdd4ce922851753/FW23-01.jpg" alt=""> <img class="si" style="--r: 4deg" data-w="700" data-ar="3/2" src="https://freight.cargo.site/w/1500/q/75/i/7eacbde80b61d60dcd9ba91ec79c8a4d204a08de0424cef90790ae83479e2b96/Scene_7_2616_Final_LR.jpg" alt=""> <img class="si" style="--r:-14deg" data-w="500" data-ar="4/3" src="https://freight.cargo.site/w/1500/q/75/i/4bbcda91cc0cd9afdb4a137f7fd688e18f8f7b80ef25d56c3da4636ccc38f05f/GOLF_6.jpg" alt=""> <img class="si" style="--r: 6deg" data-w="560" data-ar="2/3" src="https://freight.cargo.site/w/1500/q/75/i/d9222d3549c0dec431af85498159fd8cfd5b0c13671e05400c353625ae5f359d/LOOK_05_0374_LR.jpg" alt=""> <img class="si" style="--r:-3deg" data-w="750" data-ar="3/2" src="https://freight.cargo.site/w/2000/q/75/i/c91305b1b4bdb8b76515912f3b755067f1844d6e7960bc91b50a717705316dd9/Look_06_0903.jpg" alt=""> <img class="si" style="--r: 11deg" data-w="480" data-ar="2/3" src="https://freight.cargo.site/w/1500/q/75/i/3eac33219ebbccfc2118e0679e24b7dc1d337e2d3eb436e5bc7eeb0633acc9e0/2019_07_23_PSYCHO_BUNNY_SHOT_13_13465_LR.jpg" alt=""> <img class="si" style="--r:-6deg" data-w="800" data-ar="16/9" src="https://freight.cargo.site/w/1500/q/75/i/79fd7efcdbb6c1b7005767fb032829da588801b6b05cfcd2c6dda5c13c0d8237/full_LP_desktop_NO_video_no_grid.jpg" alt=""> Hatchy Morein Brand Builder &nbsp;·&nbsp; Culture &amp; Creative &nbsp;·&nbsp; Montréal Scroll Work 33 Projects Schwartz's × WeCook Creative Direction2025 PK Subban × WeCook Creative Direction2025 Samuelsohn Fall 2024 Creative Direction2024 Samuelsohn Spring 2024 Creative Direction2024 Raised by Wolves Creative Direction2023 Psycho Bunny DADUP Creative Direction2023 PB Japan Golf Drop Creative Direction2023 Psycho Bunny Winter 2020 Creative Direction2020 Psycho Bunny Fall 2020 Creative Direction2020 Psycho Bunny Summer 2020 Creative Direction2020 Psycho Bunny Spring 2020 Creative Direction2020 Psycho Bunny 2019 Creative Direction2019 Psycho Bunny 2018–2019 Creative Direction2018 Psycho Bunny Aventura Mall Retail Design2018 Le Château Creative Direction2017 DTK Men Fashion Editor2016–17 La Montréalaise Atelier Brand Development2013–16 Dex-Level Ladies Direction · Web2014 Hatchmatik Music · Touring2006–14 About MeetHatchy My name is Matt but everyone calls me Hatchy. I'm a brand builder whose work spans fashion, music, and culture — from DJ sets to global campaigns. Worked with C2 Montréal, Aldo Groupe, Red Bull, Vice, Frank &amp; Oak and more. Former VP, Brand &amp; Marketing at Psycho Bunny (2018–2023). Currently Director, Brand &amp; Content at WeCook (2024–). This is fifteen years of work. This is my moodboard. Email 514.983.8826 Instagram → Soundcloud → Listen All Episodes → Podcasts I've been a guest on. Tattoos Not Brands — Psycho Bunny &amp; Expressive Individuality Dec 2023 The Retail Experience Show — Building the Psycho Bunny Brand Jun 2023 Brand BuilderCulture &amp; CreativeMontréal, QC · © 2026 Instagram Soundcloud Twitter hatch@hatchmatik.com Hatchy Morein https://hatchymorein.com/Schwartz-s-x-WeCook-2025 Fri, 12 Sep 2025 13:44:11 +0000 Hatchy Morein https://hatchymorein.com/Schwartz-s-x-WeCook-2025 Creative Direction Brand Strategy As Director of Brand I led WeCook’s partnership with Montreal institution Schwartz’s Deli to create two limited-time meals inspired by their world-famous smoked meat. To launch the collaboration, we staged a one-day-only Toronto pop-up — bringing the legendary taste of Montreal across city lines for the first time. The event drew over 500 attendees, sparked massive buzz with 7.75M+ earned impressions across media and social, and drove a meaningful sales lift with more than 19,000 collaborative meals sold in just two weeks. <img width="3240" height="2161" width_o="3240" height_o="2161" data-src="https://freight.cargo.site/t/original/i/9961d6d108436b4291a5a300439531c7f1454e40d4ac1267a28ee1c75b3d93e9/WECOOK_SCHWARTZ_POPUP_2_0653.jpg" data-mid="238162413" border="0" src="https://freight.cargo.site/w/1000/i/9961d6d108436b4291a5a300439531c7f1454e40d4ac1267a28ee1c75b3d93e9/WECOOK_SCHWARTZ_POPUP_2_0653.jpg" /> <img width="2161" height="3240" width_o="2161" height_o="3240" data-src="https://freight.cargo.site/t/original/i/80c4a257e7bb16e77e6728276472a41659339acd3d30583ba9adf177c33d1f72/WECOOK_SCHWARTZ_POPUP_0223.jpg" data-mid="238178242" border="0" src="https://freight.cargo.site/w/1000/i/80c4a257e7bb16e77e6728276472a41659339acd3d30583ba9adf177c33d1f72/WECOOK_SCHWARTZ_POPUP_0223.jpg" /> <img width="2161" height="3240" width_o="2161" height_o="3240" data-src="https://freight.cargo.site/t/original/i/7294bc0f907bd7a14190b7808f7d3f60a1fba055a53a6a900e37d5b18d4d0e55/WECOOK_SCHWARTZ_POPUP_0201.jpg" data-mid="238178246" border="0" src="https://freight.cargo.site/w/1000/i/7294bc0f907bd7a14190b7808f7d3f60a1fba055a53a6a900e37d5b18d4d0e55/WECOOK_SCHWARTZ_POPUP_0201.jpg" /> <img width="2161" height="3240" width_o="2161" height_o="3240" data-src="https://freight.cargo.site/t/original/i/480b9715f04274d90e9f9ffa3031da89e11ee1d677f2e760dfdefff4336ff59f/WECOOK_SCHWARTZ_POPUP_0134.jpg" data-mid="238178248" border="0" src="https://freight.cargo.site/w/1000/i/480b9715f04274d90e9f9ffa3031da89e11ee1d677f2e760dfdefff4336ff59f/WECOOK_SCHWARTZ_POPUP_0134.jpg" /> <img width="2161" height="3240" width_o="2161" height_o="3240" data-src="https://freight.cargo.site/t/original/i/cdd496f0852abd4a04f20a9545668a2cd6c0d1d8dd2422216e1052aceeed1cce/WECOOK_SCHWARTZ_POPUP_2_0486.jpg" data-mid="238178249" border="0" src="https://freight.cargo.site/w/1000/i/cdd496f0852abd4a04f20a9545668a2cd6c0d1d8dd2422216e1052aceeed1cce/WECOOK_SCHWARTZ_POPUP_2_0486.jpg" /> <img width="2161" height="3240" width_o="2161" height_o="3240" data-src="https://freight.cargo.site/t/original/i/8cddedd3c8e957d126ca6a7e8e92ba137c0198887a84431e752dbfd0e5ba177f/WECOOK_SCHWARTZ_POPUP_2_0611.jpg" data-mid="238178262" border="0" src="https://freight.cargo.site/w/1000/i/8cddedd3c8e957d126ca6a7e8e92ba137c0198887a84431e752dbfd0e5ba177f/WECOOK_SCHWARTZ_POPUP_2_0611.jpg" /> <img width="2161" height="3240" width_o="2161" height_o="3240" data-src="https://freight.cargo.site/t/original/i/6bda32b348efd7e8eb023ace15ac7b9caa0271706d978c45fd56d70b2ac9ca69/WECOOK_SCHWARTZ_POPUP_0044.jpg" data-mid="238178243" border="0" src="https://freight.cargo.site/w/1000/i/6bda32b348efd7e8eb023ace15ac7b9caa0271706d978c45fd56d70b2ac9ca69/WECOOK_SCHWARTZ_POPUP_0044.jpg" /> <img width="2161" height="3240" width_o="2161" height_o="3240" data-src="https://freight.cargo.site/t/original/i/fc172776a30731a99be678b11cab6f5fc3f00f3e684127b5de31d23e54393d70/WECHEF_SCHWARTZS_STILLS_0018.jpg" data-mid="238178290" border="0" src="https://freight.cargo.site/w/1000/i/fc172776a30731a99be678b11cab6f5fc3f00f3e684127b5de31d23e54393d70/WECHEF_SCHWARTZS_STILLS_0018.jpg" /> <img width="1280" height="852" width_o="1280" height_o="852" data-src="https://freight.cargo.site/t/original/i/01f9a7ccfb9a5dd937a2516527f7a902500f3f7379cf64b2a749b637448f4e94/POUTINE_SCHWARTZS_WEB_CROP.jpg" data-mid="238178363" border="0" src="https://freight.cargo.site/w/1000/i/01f9a7ccfb9a5dd937a2516527f7a902500f3f7379cf64b2a749b637448f4e94/POUTINE_SCHWARTZS_WEB_CROP.jpg" /> https://hatchymorein.com/PK-Subban-x-WeCook-2025 Fri, 23 May 2025 12:35:07 +0000 Hatchy Morein https://hatchymorein.com/PK-Subban-x-WeCook-2025 Creative Direction Brand Strategy As Director of Brand at WeCook, I led the strategy and creative behind our partnership with P.K. Subban—our first brand ambassador. From concept to launch, I oversaw the co-creation of P.K.’s Power Bowl signature meal and a high-impact campaign that brought his energy and values to life across digital and social channels, driving brand awareness in key markets. The cornerstone of the partnership was a high-impact brand campaign that ran across broadcast and connected TV in Ontario and Quebec, showcasing WeCook’s commitment to real food, local flavour, and accessible healthy eating—powered by one of Canada’s most dynamic personalities. The campaign also included an integration with TikTok’s ‘Out of Phone’ OOH program, which saw the hero video adapted for digital screens across downtown Toronto. https://hatchymorein.com/Samuelsohn-Fall-2024 Tue, 30 Jul 2024 03:15:55 +0000 Hatchy Morein https://hatchymorein.com/Samuelsohn-Fall-2024 Creative Direction and Photoshoot Production for storied Montréal suit makers Samuelsohn Fall 2024 Campaign. <img width="1873" height="2807" width_o="1873" height_o="2807" data-src="https://freight.cargo.site/t/original/i/213d98508864131b09b2780cf3b3d15fa181d035e74820b3d821366057d16b3a/CP_6T219J_24057.jpg" data-mid="220350290" border="0" src="https://freight.cargo.site/w/1000/i/213d98508864131b09b2780cf3b3d15fa181d035e74820b3d821366057d16b3a/CP_6T219J_24057.jpg" /> <img width="1834" height="2750" width_o="1834" height_o="2750" data-src="https://freight.cargo.site/t/original/i/015f0a8599218fb890aef655660cfa27ecbfeb52da3c165143e69fd591be72cb/CP_6TO11G_23883.jpg" data-mid="220350291" border="0" src="https://freight.cargo.site/w/1000/i/015f0a8599218fb890aef655660cfa27ecbfeb52da3c165143e69fd591be72cb/CP_6TO11G_23883.jpg" /> <img width="1766" height="2648" width_o="1766" height_o="2648" data-src="https://freight.cargo.site/t/original/i/f6e4e36aad63996ee3af7476b5f6f0509cf5f2bee1d48467b2186bd2fb2520d3/J_8T014W_1890.jpg" data-mid="220350295" border="0" src="https://freight.cargo.site/w/1000/i/f6e4e36aad63996ee3af7476b5f6f0509cf5f2bee1d48467b2186bd2fb2520d3/J_8T014W_1890.jpg" /> <img width="1912" height="2867" width_o="1912" height_o="2867" data-src="https://freight.cargo.site/t/original/i/2fa59f469d76f93140defdf35312dae10103e1f8b4c949607fee993cd70c2b51/J_8T214G_2112.jpg" data-mid="220350297" border="0" src="https://freight.cargo.site/w/1000/i/2fa59f469d76f93140defdf35312dae10103e1f8b4c949607fee993cd70c2b51/J_8T214G_2112.jpg" /> <img width="1873" height="2807" width_o="1873" height_o="2807" data-src="https://freight.cargo.site/t/original/i/f32b1d8e6fa590291b06f08945e1ed8eda3cfc0149d13e2923f6e4d280588c9e/J_8T214G-8T311F_23717.jpg" data-mid="220350299" border="0" src="https://freight.cargo.site/w/1000/i/f32b1d8e6fa590291b06f08945e1ed8eda3cfc0149d13e2923f6e4d280588c9e/J_8T214G-8T311F_23717.jpg" /> <img width="1867" height="2799" width_o="1867" height_o="2799" data-src="https://freight.cargo.site/t/original/i/866ada6a6e8d6ff9b8b6df5a3ab1a40cc86636a21aab4bc3aef42dfb92b4ea64/J_8T222G_24217.jpg" data-mid="220350301" border="0" src="https://freight.cargo.site/w/1000/i/866ada6a6e8d6ff9b8b6df5a3ab1a40cc86636a21aab4bc3aef42dfb92b4ea64/J_8T222G_24217.jpg" /> <img width="1685" height="2527" width_o="1685" height_o="2527" data-src="https://freight.cargo.site/t/original/i/56290b68701af021f495fb261ccf54439b184e1d02209fb485d97e751f0cebd9/J_8T906C_2028.jpg" data-mid="220350302" border="0" src="https://freight.cargo.site/w/1000/i/56290b68701af021f495fb261ccf54439b184e1d02209fb485d97e751f0cebd9/J_8T906C_2028.jpg" /> <img width="1735" height="2602" width_o="1735" height_o="2602" data-src="https://freight.cargo.site/t/original/i/b627a29977e7b9b88c7f0d8e322e70c5250054366844675ce719c065bcbfad58/OC_51B41OD_2286.jpg" data-mid="220350303" border="0" src="https://freight.cargo.site/w/1000/i/b627a29977e7b9b88c7f0d8e322e70c5250054366844675ce719c065bcbfad58/OC_51B41OD_2286.jpg" /> Photo: Samuel PasquierStyling: Sara BruneauHair &amp; Makeup: Pia Seefried https://hatchymorein.com/Samuelsohn-Spring-2024 Fri, 19 Jan 2024 15:42:50 +0000 Hatchy Morein https://hatchymorein.com/Samuelsohn-Spring-2024 Creative Direction and Photoshoot Production for storied Montréal suit makers Samuelsohn Spring 2024 Campaign. <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/832658b065ac305d1476bd95b5730c1a8d89f12fcf99f11060185a94b01ab8fb/CP_6T220N_J_8T225K.01582_FINAL.jpg" data-mid="203223883" border="0" src="https://freight.cargo.site/w/1000/i/832658b065ac305d1476bd95b5730c1a8d89f12fcf99f11060185a94b01ab8fb/CP_6T220N_J_8T225K.01582_FINAL.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ed34bb501b4723ac4fb284c9339570acc4052f9c28db2c7a74dfb10048d4a305/CP_6T220N_J_8T225K.01676_FINAL.jpg" data-mid="203223884" border="0" src="https://freight.cargo.site/w/1000/i/ed34bb501b4723ac4fb284c9339570acc4052f9c28db2c7a74dfb10048d4a305/CP_6T220N_J_8T225K.01676_FINAL.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/8ec771188f9ce7dd0640ba370614c64cadeafe7da79a24dd9d27d8397c44ed58/CP_6T220N_J_8T225K.01793_FINAL.jpg" data-mid="203223886" border="0" src="https://freight.cargo.site/w/1000/i/8ec771188f9ce7dd0640ba370614c64cadeafe7da79a24dd9d27d8397c44ed58/CP_6T220N_J_8T225K.01793_FINAL.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/dd51ff75b35325470e215e4911180f82d408d3878a60e685c6b801a250edab13/CP_6T220N_J_8T225K.01709_FINAL.jpg" data-mid="203223885" border="0" src="https://freight.cargo.site/w/1000/i/dd51ff75b35325470e215e4911180f82d408d3878a60e685c6b801a250edab13/CP_6T220N_J_8T225K.01709_FINAL.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/c55c29398b070bdcf1781ff1af5e091beab542f4aed5955f5de884491ffd303b/J_8S210V.00091_FINAL.jpg" data-mid="203223887" border="0" src="https://freight.cargo.site/w/1000/i/c55c29398b070bdcf1781ff1af5e091beab542f4aed5955f5de884491ffd303b/J_8S210V.00091_FINAL.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/8b05a1af73bd2de0b571fe296d953c44e21deef17d60704d03e68a14f51296b3/J_8S244G_P_3S206C.00423_FINAL.jpg" data-mid="203223888" border="0" src="https://freight.cargo.site/w/1000/i/8b05a1af73bd2de0b571fe296d953c44e21deef17d60704d03e68a14f51296b3/J_8S244G_P_3S206C.00423_FINAL.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/cc7bbb966391301b3c3ef44eeda325354eb72bf5178602e791b5549e6aff54cc/J_8S255V.01107_FINAL.jpg" data-mid="203223889" border="0" src="https://freight.cargo.site/w/1000/i/cc7bbb966391301b3c3ef44eeda325354eb72bf5178602e791b5549e6aff54cc/J_8S255V.01107_FINAL.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/794e3117b47fb8b3b70f8c0494479c800465f5db8a5b5eb1d7987a2c7405b11d/J_8S257R_J_8S216R_P_3S207K_3S207Q.01202_FINAL.jpg" data-mid="203223890" border="0" src="https://freight.cargo.site/w/1000/i/794e3117b47fb8b3b70f8c0494479c800465f5db8a5b5eb1d7987a2c7405b11d/J_8S257R_J_8S216R_P_3S207K_3S207Q.01202_FINAL.jpg" /> <img width="1336" height="2003" width_o="1336" height_o="2003" data-src="https://freight.cargo.site/t/original/i/1091b253042d6661aa2e10f939c8777fc969c0e5914929a1221ba7638a7a9c2a/J_8S718M.02054_FINAL.jpg" data-mid="203223892" border="0" src="https://freight.cargo.site/w/1000/i/1091b253042d6661aa2e10f939c8777fc969c0e5914929a1221ba7638a7a9c2a/J_8S718M.02054_FINAL.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/1ccf13ec59a25a448426ee1e0da09e9464132198549ccd5099ff9442745d6589/J_8S715T.00922_FINAL.jpg" data-mid="203223891" border="0" src="https://freight.cargo.site/w/1000/i/1ccf13ec59a25a448426ee1e0da09e9464132198549ccd5099ff9442745d6589/J_8S715T.00922_FINAL.jpg" /> Photo: Samuel PasquierStyling: Sara BruneauHair &amp; Makeup: Arianne Tremblay&nbsp; https://hatchymorein.com/Raised-by-Wolves-2023 Fri, 01 Dec 2023 05:28:24 +0000 Hatchy Morein https://hatchymorein.com/Raised-by-Wolves-2023 E-Commerce and Digital Marketing Consulting delivering strategy and content planning for Spring 2024 launch. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8d182844c39b000e544e2c973ec64315e055399089aad2a184c8cb796ee0c177/FW23-04.jpg" data-mid="198312937" border="0" src="https://freight.cargo.site/w/1000/i/8d182844c39b000e544e2c973ec64315e055399089aad2a184c8cb796ee0c177/FW23-04.jpg" /> -&nbsp;GA Setup + Traffic Analysis + Shopify Analytics Analysis&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; - Full-site SEO + Meta Tags- Social / Content Planning S24- Email Marketing Analysis and Content Planning (Inc CLV &amp; Segmentation Analysis)- Paid Media Planning S24- CRO / Site Design Optimization Recommendations https://hatchymorein.com/Psycho-Bunny-DADUP-2023 Fri, 19 Jan 2024 15:46:27 +0000 Hatchy Morein https://hatchymorein.com/Psycho-Bunny-DADUP-2023 Client side - 360 Brand Campaign Agency: Sid Lee The "Dad Up" campaign is an ode to modern dadhood— celebrating those who raise the bar of fatherhood. Going above and beyond, is how you Dad Up <img width="1842" height="2304" width_o="1842" height_o="2304" data-src="https://freight.cargo.site/t/original/i/95456ea23bfcf2d0d1a92aff7ec680853fb4206ef167e41487ca5da4625cfe92/PB_vertical_OOH.gif" data-mid="203224011" border="0" src="https://freight.cargo.site/w/1000/i/95456ea23bfcf2d0d1a92aff7ec680853fb4206ef167e41487ca5da4625cfe92/PB_vertical_OOH.gif" /> <img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/7eacbde80b61d60dcd9ba91ec79c8a4d204a08de0424cef90790ae83479e2b96/Scene_7_2616_Final_LR.jpg" data-mid="203224021" border="0" src="https://freight.cargo.site/w/1000/i/7eacbde80b61d60dcd9ba91ec79c8a4d204a08de0424cef90790ae83479e2b96/Scene_7_2616_Final_LR.jpg" /> <img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/b7fff0ff21c17b554ea36a0340ab7bcdbf25e6aa1c9f8ae8aa9280253952262e/Scene_6_2528_Final_LR.jpg" data-mid="203224026" border="0" src="https://freight.cargo.site/w/1000/i/b7fff0ff21c17b554ea36a0340ab7bcdbf25e6aa1c9f8ae8aa9280253952262e/Scene_6_2528_Final_LR.jpg" /> <img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/43e4627c6008c3b5659eefc73c6b8029d03d033708fc4bc06dd3fe4e988ba3a1/Scene_1-1535_Final_LR.jpg" data-mid="203224033" border="0" src="https://freight.cargo.site/w/1000/i/43e4627c6008c3b5659eefc73c6b8029d03d033708fc4bc06dd3fe4e988ba3a1/Scene_1-1535_Final_LR.jpg" /> <img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/70139b652871921002b12ab268cb02791b20e91ed93d186b9865945fd6348c52/Scene_5_2153_Final_LR.jpg" data-mid="203224081" border="0" src="https://freight.cargo.site/w/1000/i/70139b652871921002b12ab268cb02791b20e91ed93d186b9865945fd6348c52/Scene_5_2153_Final_LR.jpg" /> <img width="1024" height="1281" width_o="1024" height_o="1281" data-src="https://freight.cargo.site/t/original/i/9a731fef7403571d0be548ecb1e9727002a5924513eedb4e972363e6074811ab/PB_DadUp_Pattern.gif" data-mid="203224096" border="0" src="https://freight.cargo.site/w/1000/i/9a731fef7403571d0be548ecb1e9727002a5924513eedb4e972363e6074811ab/PB_DadUp_Pattern.gif" /> &nbsp; <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2ad5ce08cdc63373602d98bb24cebcf22768ff8ff55376e1cd9568edcc17886c/PB_Wildposting.jpg" data-mid="203224097" border="0" src="https://freight.cargo.site/w/1000/i/2ad5ce08cdc63373602d98bb24cebcf22768ff8ff55376e1cd9568edcc17886c/PB_Wildposting.jpg" /> Created with Sid Lee Chief Creative Officer:Kristian ManchesterCreative Director:Edmund LamCreative Team:Jason Getty, Shane Patrick, Audrey-Claude Roy, David Allard, Jonathan Lavoie, Isabelle Vouligny Photography:Jon Paul DouglasPhotography Team:Magic Creative WorksGroup Account Director:Claire BoulyAccount Services Team:Felix-Antoine Grenier, Benjamin Bittaudeau Executive Producer:Vanessa Gervais Production Team:Camille Thibault Giguere, Eloi ArsenaultPost-Production:Outpost, Cult Nation, M&amp;H The campaign drove considerable results for the PB brand through a meaningful digital and OOH campaign that delivered over 288 million impressions and saw brand awareness surge to new heights never before seen in the brand’s 18 year history. <img width="2562" height="1438" width_o="2562" height_o="1438" data-src="https://freight.cargo.site/t/original/i/717ca274a6cc335219ecbc0f850dcd77a57287fc4b0373a7b554d7e00ee4f045/Screenshot-2024-01-30-at-9.24.55PM.png" data-mid="203224135" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/717ca274a6cc335219ecbc0f850dcd77a57287fc4b0373a7b554d7e00ee4f045/Screenshot-2024-01-30-at-9.24.55PM.png" /> https://hatchymorein.com/PB-Japan-Golf-Drop-2023 Thu, 11 May 2023 00:01:43 +0000 Hatchy Morein https://hatchymorein.com/PB-Japan-Golf-Drop-2023 Creative Direction - Photography and Motion Psycho Bunny Japan-Exclusive Golf Drop*as seen in HYPEBEAST <img width="640" height="800" width_o="640" height_o="800" data-src="https://freight.cargo.site/t/original/i/33c94bb8915f946f891f3fe0289835f14be9045026260a4793c34bb6b6c51c83/ezgif-2-f39b1c5ae6.gif" data-mid="183136865" border="0" src="https://freight.cargo.site/w/640/i/33c94bb8915f946f891f3fe0289835f14be9045026260a4793c34bb6b6c51c83/ezgif-2-f39b1c5ae6.gif" /> <img width="3264" height="4402" width_o="3264" height_o="4402" data-src="https://freight.cargo.site/t/original/i/c970a05d761602131b67959bcb859db4d712012b7b55e0764728a1a9b64c9451/Psycho-Bunny-Brings-Its-Japan-Golf-Line-to-the-US-Hypebeast-1.png" data-mid="183136584" border="0" src="https://freight.cargo.site/w/1000/i/c970a05d761602131b67959bcb859db4d712012b7b55e0764728a1a9b64c9451/Psycho-Bunny-Brings-Its-Japan-Golf-Line-to-the-US-Hypebeast-1.png" /> https://hatchymorein.com/Psycho-Bunny-Winter-2020 Fri, 23 Oct 2020 16:50:19 +0000 Hatchy Morein https://hatchymorein.com/Psycho-Bunny-Winter-2020 Creative DirectionPsycho Bunny Winter 2020 Campaign <img width="2790" height="28635" width_o="2790" height_o="28635" data-src="https://freight.cargo.site/t/original/i/c31b6a1aded20775e11555b6cd3a04bfd82c35d8acf71a3a153d46641b459b37/H20_LP_desktop_TEASER.jpg" data-mid="86490596" border="0" src="https://freight.cargo.site/w/1000/i/c31b6a1aded20775e11555b6cd3a04bfd82c35d8acf71a3a153d46641b459b37/H20_LP_desktop_TEASER.jpg" /> https://hatchymorein.com/Psycho-Bunny-Fall-2020 Fri, 31 Jul 2020 02:16:55 +0000 Hatchy Morein https://hatchymorein.com/Psycho-Bunny-Fall-2020 Creative Direction Psycho Bunny Fall 2020 Campaign <img width="2790" height="15039" width_o="2790" height_o="15039" data-src="https://freight.cargo.site/t/original/i/79fd7efcdbb6c1b7005767fb032829da588801b6b05cfcd2c6dda5c13c0d8237/full_LP_desktop_NO_video_no_grid.jpg" data-mid="78774630" border="0" src="https://freight.cargo.site/w/1000/i/79fd7efcdbb6c1b7005767fb032829da588801b6b05cfcd2c6dda5c13c0d8237/full_LP_desktop_NO_video_no_grid.jpg" /> Video: Matt Charland Photography: Carlo Calope &amp; Elliott Jeffrey MacDonaldStyling: Marianne DubreuilMUA: Laurie Deraps &amp; Marianne CaronProduction: KLXVI