Hatchy Morein

Brand Builder · Culture & Creative · Montréal Scroll

Work 33 Projects

Schwartz's × WeCook

Creative Direction2025

PK Subban × WeCook

Creative Direction2025

Samuelsohn Fall 2024

Creative Direction2024

Samuelsohn Spring 2024

Creative Direction2024

Raised by Wolves

Creative Direction2023

Psycho Bunny DADUP

Creative Direction2023

PB Japan Golf Drop

Creative Direction2023

Psycho Bunny Winter 2020

Creative Direction2020

Psycho Bunny Fall 2020

Creative Direction2020

Psycho Bunny Summer 2020

Creative Direction2020

Psycho Bunny Spring 2020

Creative Direction2020

Psycho Bunny 2019

Creative Direction2019

Psycho Bunny 2018–2019

Creative Direction2018

Psycho Bunny Aventura Mall

Retail Design2018

Le Château

Creative Direction2017

DTK Men

Fashion Editor2016–17

La Montréalaise Atelier

Brand Development2013–16

Dex-Level Ladies

Direction · Web2014

Hatchmatik

Music · Touring2006–14

About

Meet
Hatchy

My name is Matt but everyone calls me Hatchy. I'm a brand builder whose work spans fashion, music, and culture — from DJ sets to global campaigns.

Worked with C2 Montréal, Aldo Groupe, Red Bull, Vice, Frank & Oak and more.

Former VP, Brand & Marketing at Psycho Bunny (2018–2023). Currently Director, Brand & Content at WeCook (2024–).

This is fifteen years of work. This is my moodboard.

Email 514.983.8826 Instagram → Soundcloud →

Listen All Episodes →

Podcasts I've been a guest on.

Tattoos Not Brands — Psycho Bunny & Expressive Individuality Dec 2023 The Retail Experience Show — Building the Psycho Bunny Brand Jun 2023