As active partner and director of OLDgOLDBOUTIQUE.com, I was solely responsible for the launch, management and maintenance of this fashion e-commerce site. This included all technical aspects (user experience and interface design), content development (styling, photography and copywriting) operations (buying, shipping and customer service) and promotions (social marketing, PR). Since inception, OLDgOLDBOUTIQUE.com sales grew steadily as word-of-mouth and customer satisfaction built appeal with our target market. Under my direction, the site sales grew 61% in 2011 as compared to 2010.